mohanad

Without a doubt, it took Virgin Atlantic airlines lot courage in deciding to operate in Dubai and competing with Emirates airline. As mentioned in the article, Virgin airlines are looking forward of getting 10% to 12% slice of the air traffic between Dubai and London. Considering Virgin Atlantic as a new entrant in the Dubai Airlines market, we can easily tell that a huge rivalry between these two big companies will occur. Emirates airline is one of fastest growing airlines in the world, so the question is how Virgin Atlantic airline can compete with such Airline? Well, we should analyze the value of resources and capabilities behind Virgin Atlantic. Virgin Atlantic operates under the concept of traveling and having fun at the same time. Boredom while flying with such airline is close to impossible, every kind of entertainment is provided with Virgin even in short distance flights. Moreover this can be considered as a rare source and capability (concept of fun) when we compare to other Airlines companies. Why is Virgin airline unique? Traveling with an economy class Ticket can be really outstanding compared to other airline flights. Different options of food and beverages is offered, each passenger has a TV with the option of choosing what to watch, all this goes under the economy class, we can leave other classes to our imagination. It is a far fetched idea to apply the concept of fun when it comes to maintenance and other operational performances. Virgin Airline is fun, unique and accurate, is Richard Branson going to accomplish his goal (10%to12% of air traffic between Dubai and London)?